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Realmaker AI
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Smart lead qualification

Every lead, qualified.
Before you call.

Realmaker takes care of real estate lead qualification for you: it replies in seconds on WhatsApp, Instagram and Messenger, asks what you would ask, one thing at a time, and leaves the lead record ready for your call.

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Realmaker interface with sample data.

Answers on

Recognises

  • Buyers
  • Sellers
  • Tenants
  • Landlords
  • 24/7replies day and night, bank holidays included
  • 4profiles, each with its own questions
  • 7base questions per profile, plus your own
  • 8areas per search, at most

The journey

From “hello” to a finished lead record

Thirteen steps in five phases. Always in the same order, one question at a time, skipping whatever it already knows.

01 · Basic details

Says hello and asks who they are

It opens with your welcome message, asks for their name and phone number and finds out what they want to do: buy, sell, rent or let their property.

  1. 01Your welcome message, exactly as you write it
  2. 02Full name
  3. 03Phone: on WhatsApp it already has it; on Instagram and Messenger it asks
  4. 04Client type: buyer, seller, tenant or landlord. If the message already makes it clear, it doesn’t ask
How it works on WhatsApp

02 · What they want

What, where and how much

It asks the property type and the area, then the money question that fits each profile. Finally, your own questions.

  1. 05Property type: home, commercial property, building, land, garage, storage room or room
  2. 06Sub-type: flat, house, studio, penthouse, duplex…
  3. 07Area: up to eight if they’re searching; where the property is if they’re selling or letting their own“the north side”ChamberíTetuánFuencarral
  4. 08Maximum budget, monthly income, asking price or monthly rent
  5. 09Your own questions, in the order you choose
Set up your questions

03 · Property

Finds the property or records the buyer request

It searches your portfolio by reference or listing title and only offers available properties. If the contact isn’t sure, it sends your listings page, already filtered with their answers, so they can tap “I’m interested!”. If nothing fits and they agree, they’re saved as a buyer request.

  1. 10Property of interest, confirmed by the contact, or a recorded buyer request
  • A short link to your listings page, already filtered
  • See what they opened and whether they tapped “I’m interested!”
  • It can also find the property from a screenshot of the listing
Listings & matches

04 · Viewing

Offers slots and books the viewing

If you’ve set availability for that property, it offers the next free slots based on your Google Calendar and sends the booking page. If you haven’t, it gets the lead ready so you can confirm the viewing yourself.

  1. 11Viewing, only within your free time slots
Viewings & calendar

05 · Wrap-up

Asks how they’d like you to call, then steps aside

Before saying goodbye, it asks how and when they’d prefer you to get in touch and whether there’s anything else you should know. It sends your final message, switches itself off for that contact and alerts you.

  1. 12Contact preference and notes for the agent
  2. 13Your final message. After that, Realmaker stops replying to that contact
How it alerts you

What the contact sees and what you see, with sample data.

Profiles

Four profiles. Four conversations.

From the first message it works out what the contact wants to do and adapts the questions. If it isn’t clear, it asks. Every path starts with name, phone and profile, and ends with their contact preference.

  • Buyer

    Wants to buy a property.

    It asks what type of property they’re looking for, in which areas and with what maximum budget. Then it finds the property in your portfolio and, if there are free slots, books the viewing.

    1. Property type
    2. Areas
    3. Maximum budget
    4. Your questions
    5. Property
    6. Viewing

  • Seller

    Wants to sell a property.

    It asks what property they have, where it is and what they want to sell it for. They reach you as an owner prospect and, if you use Inmovilla, you create it there in one click.

    1. Property type
    2. Location
    3. Asking price
    4. Your questions

  • Tenant

    Wants to rent a property.

    It asks what they’re looking for, in which areas and their approximate monthly income, without asking for payslips or documents. Then the property and the viewing.

    1. Property type
    2. Areas
    3. Monthly income
    4. Your questions
    5. Property
    6. Viewing

  • Landlord

    Wants to rent out a property.

    It asks what property they want to let, where it is and what monthly rent they’re asking. If you use Inmovilla, you create the owner prospect in one click.

    1. Property type
    2. Location
    3. Monthly rent
    4. Your questions

What you would ask. In your order.

Add the questions you always ask to each profile: whether they need a mortgage, when they’re moving, whether they have pets. Realmaker asks them all, in the order you choose.

  • Open text or multiple choice. On WhatsApp, the options appear as buttons.
  • Drag to change the order.
  • Switch a question off without losing it.
  • Turn off the budget, income or price question if you’d rather not ask it.

Your tone. Your pace.

Choose how it sounds and how many seconds it waits before replying. The personality changes the style, not the rules. Try it here.

Preset personalities
Personality
Speak like a polished, trustworthy real estate professional who is confident, calm, and easy to talk to.

You can also write your own.

It waits to read everything the contact sends in a row and replies just once.

How it replies

How it replies: Happy to help with the penthouse. So the agent has everything ready, could you give me your full name?

Tone examples. Realmaker writes every reply in the personality you choose, without changing the order of the questions.

Real messages

Voice notes, photos and messages in their own language

Nobody writes as if they were filling in a form. Realmaker understands voice notes, screenshots and messages in other languages, and carries on with the qualification.

  • Voice notes

    It transcribes the audio, replies to what it says and saves the transcript in the conversation so you can read it whenever you like.

  • Photos and screenshots

    It understands the photo or screenshot it’s sent and uses it to find the property in your portfolio. If someone pastes a social media link, it asks for a screenshot.

  • In their language

    It replies in whatever language the contact writes in and sticks to it, even when they answer with buttons. If a message mixes languages, it carries on in Spanish.

  • One question at a time
  • Never repeats what it’s been told
  • Groups messages sent in a row
  • If they only send a 👋, it waits for them to write something

Nothing made up

It talks about your listings. It never makes things up.

It replies with the details of your synced properties. If it doesn’t know something, it doesn’t guess: it asks, or leaves it for the agent to confirm. And if they ask about something else, it brings the conversation back on track.

What if they ask whether it’s a bot?

It says openly that it’s an automated system and offers to put them through to a person. If you want it to introduce itself that way from the first message, write it into your welcome message.

Security & privacy

It follows a fixed flow and rules it never breaks: it doesn’t negotiate, doesn’t promise what it can’t confirm and doesn’t publish or change your listings.

The AI’s rules, one by one
Qualification progress100%

7 of 7 answered

Inmobiliaria Sol

Contact sheet

Buyer

First contact

14/10/2026

Contact name

Emma Clarke

Phone

+34 600 000 118

Qualification level

7 of 7 answered

100%

Which property matches?

Villa with pool in Marbella

Shared from Realmaker AI

Result

You don’t get a chat. You get a lead record.

Every answer is filed in the contact’s record, with the qualification progress. Before you call, you already know who they are, what they’re after and what’s still missing.

  • Qualification progress: how many questions they’ve answered and which are left.
  • Automatic buyer requests: a buyer or tenant who gives their name and phone number already counts as a request. Sellers count as owner prospects.
  • Contact sheet as a PDF or an image, with your logo and the date of first contact. The image opens right inside WhatsApp.
  • A request to your CRM by email in one click, and the owner prospect in Inmovilla.
CRM integrations

You decide

You write. Realmaker steps aside.

You reply from your usual WhatsApp Business app and Realmaker stops replying to that contact. No talking over each other.

  • If you writeFrom your WhatsApp Business app or from Instagram. Your message is marked as manual and Realmaker withdraws from that conversation.
  • If they ask to speak to a personIt confirms it’s putting them through to an agent, stops replying and you get the “Human agent request” alert.
  • If the qualification is finishedIt sends your final message and switches off for that contact. If they write again, it alerts you.
  • Whenever you want it backSwitch it back on with a toggle, for one contact or for the whole channel.

Alerts

And it alerts you when it matters.

By push in the app or by email. You choose which alerts you want and, for qualification, for which profiles.

  • Qualification

    When it identifies the profile or when it finishes qualifying. You choose the moment and the profiles.

    ImmediateAfter qualification

  • Property match

    When a contact is interested in a specific property you choose.

  • Visit booked

    With the contact, the property and the viewing time.

  • Human agent request

    When the contact asks to speak to a person.

  • Messages with bot disabled

    When someone writes in a conversation where Realmaker no longer replies.

Alerts in the mobile app

In Go4 Asturias’s words

Fewer repeated questions. More calls worth making.

See all customer stories
I have an assistant that will really capture everything you are looking for, and you won’t have to rely on my memory.
Guillermo OrtigueiraCEO of Go4 Asturias Inmobiliaria(translated from Spanish)Read the story

From the Go4 Asturias story

Guillermo OrtigueiraWatch the video

Clients who arrive already qualified

Realmaker asks the key questions. Guillermo just reviews and acts.

Guillermo Ortigueira’s words from his testimonial (2026).

Frequently asked questions

About lead qualification

Can’t find your answer? Write to us and we’ll get back to you.

Contact us
What does it ask? Can I change the questions?
First, their name, phone number and whether they’re a buyer, seller, tenant or landlord. Then the property type, the area and the money question for each profile: maximum budget, monthly income, asking price or rent. You can add your own questions per profile, open text or multiple choice, reorder them, switch them off and turn off the money question if you don’t want it.
Can I choose how Realmaker replies?
Yes. Choose from four personalities (professional and approachable, warm and empathetic, direct and efficient, or witty and easy-going) or describe your own, and decide how many seconds it waits before replying so it can read everything sent in a row. The personality changes the tone, not the order of the questions.
What happens if the contact asks to speak to a person?
First it explains that it’s just a few quick questions so the agent has some context, and offers to put them through to a person. If they insist, it confirms it’s passing them to an agent, stops replying and you get the “Human agent request” alert.
Can it qualify sellers and landlords?
Yes. It asks sellers what property they have, where it is and what they want to sell it for, and they reach you as an owner prospect. It asks landlords what property they want to let, where it is and what rent they’re asking. If you use Inmovilla, you create the owner prospect in one click.
What if the contact doesn’t answer every question?
Whatever they’ve answered stays in their record, with the qualification progress, for example “4 of 7 answered”. A buyer or tenant who has already given their name and phone number is saved as a request. If they write again, Realmaker carries on without repeating what it already knows.
Which languages does it reply in?
In whatever language the contact writes in, and it sticks to it even when they reply by tapping buttons. If a message mixes languages or isn’t clear, it carries on in Spanish. WhatsApp button options appear in your account’s language: Spanish, English or Italian.
Does it also qualify idealista, Fotocasa or pisos.com leads?
Yes, once they move to WhatsApp. Realmaker answers the portal enquiry with your template, by email or on WhatsApp, and when the contact messages you on WhatsApp, it asks them the same questions as anyone else.
How do I receive the qualified lead?
In your Realmaker inbox, with the lead record organised and the qualification progress, plus a push alert in the app or an email if you switch it on. From the record you can share it as a PDF or an image with your logo, or send the request to your CRM in one click.

Keep exploring

Get your next lead already qualified

Create your account and we’ll help you connect your WhatsApp and set up your questions. Then Realmaker looks after the contacts who come in, and you step in when the lead is ready.

Start free trialRequest information (opens in a new tab)

7 days free · No card needed · Cancel anytime