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Instagram & Messenger auto-replies

From “info” to a qualified lead.

Every “info” comment on your posts gets a private reply, and every direct message is answered by Realmaker, which qualifies the contact at any hour. All in the same inbox as your WhatsApp.

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Realmaker interface with sample data.

  • 20keyword rules for comments
  • 3channels in the same inbox
  • 1platform for all three channels
  • 24/7on duty, nights included

Instagram comments

Every comment, a conversation

When someone comments a keyword on your post, Realmaker writes to them by direct message and knows which post they came from. Nobody is left waiting under the photo.

  1. 1

    Someone comments on your post

    An “info” at 11.40pm on a Sunday.

  2. 2

    The comment contains a keyword

    You choose the words. Capitals don’t matter.

  3. 3

    Realmaker sends them a direct message

    With your message and the post as context.

Try it: type a comment and see which rule fires.

Your rules

3 of 20
  1. 1“info”Hi! 👋 Thanks for your comment. I’m messaging you here to tell you more. What would you like to know?
  2. 2“sell”Hi! Thanks for getting in touch. If you’re thinking of selling, I’ll ask you a few quick questions and an agent will call you.
  3. 3“price”No message: your welcome message is sent

Keyword up to 80 characters · message up to 1,000

Test comment

How Realmaker replies

Rule 1 · “info”

Commented on a post

“Information, please 🙏”View post

Hi! 👋 Thanks for your comment. I’m messaging you here to tell you more. What would you like to know?

Is it still available? What’s the price?

Yes, it’s still available: €745,000, 4 bedrooms and 240 m². Could you give me your full name so I can pass it on to the agent?

Sent as a direct message

Always in private: Realmaker never replies publicly to comments.

Direct messages

Same qualification.
On Instagram and on Messenger.

Whoever writes to you privately gets a reply in seconds, with the questions a good agent would ask, in their language. The same as on WhatsApp.

Instagram Direct

Your DMs, answered and organised

Realmaker handles every direct message to your Instagram Business account: it works out whether they want to buy, sell or rent, asks what matters and fills in the lead record for you.

  • Direct messages
  • Private replies to comments
  • Lead record in your inbox
How Realmaker qualifies

Messenger

Your Page’s messages, too

Connect your Facebook Page and Messenger messages come in with the same qualification, the same questions and the same lead record. Nothing to set up separately.

  • Messages to your Page
  • Same questions per profile
  • Push and email alerts
Alerts on your phone

In every direct message

  • Gets you the phone number

    Instagram and Messenger don’t share it. Realmaker asks for it and saves it in the lead record.

  • In the contact’s language

    If they write in German, it replies in German. And it sticks to it.

  • Your own questions

    Add your own for each profile, as open text or with options.

On Instagram and Messenger, options are asked as text: buttons only exist on WhatsApp.

Send the lead record to your CRM in one click

My Conversations

All your channels, in one inbox

Instagram, Messenger, WhatsApp and your portal emails land in the same list. Filter by channel and see at a glance who has written, what they’re after and how far their qualification has got.

Try it: tap a channel.

Realmaker interface with sample data.

  • Colour by channel
  • Filters by channel and role
  • Qualification in %
  • Bot on or off
How portal leads come in
Before, I had messages scattered across WhatsApp, Instagram and Messenger. Now everything is in one place, qualified and prioritised. I’ve tripled my leads without spending more on advertising.

Laura Fernández

Independent broker · Inmobiliaria Costa del Sol

(translated from Spanish)

3x

leads, according to Laura

See all customer stories

Figures as each customer gives them in their testimonial. Quotes translated from Spanish.

You’re in control

Reply yourself from Instagram, whenever you like

Realmaker handles the chat, but the conversation is yours: as soon as you write to a contact, it steps aside and your message is marked as manual.

  • Switch it back on in one clickAutomatic replies stay off for that contact until you turn them back on from the conversation.
  • It alerts you when neededBy push or email, if someone asks to speak to a person or writes while the bot is switched off.
  • It doesn’t make anything upIt answers with your portfolio’s details. It doesn’t negotiate prices or promise what it can’t confirm.
  • It says what it isIf someone asks whether it’s a person, it says it’s an automated system and offers to put them through to someone on the team.
Security & privacy

Getting started

Connect your accounts and start replying

It’s all done from Realmaker’s settings, by signing in with Instagram and with Facebook. No code and no switching accounts.

  1. 1Connect InstagramSign in with your Instagram Business account and allow it to manage messages.
  2. 2Connect MessengerChoose the Facebook Page whose messages you want to answer.
  3. 3Create your keywordsIn Automations › Instagram comments, one rule per word.
  4. 4Try RealmakerBefore you let it loose, use “Test assistant” to write to it as if you were a client.
Is your Instagram account personal?Realmaker connects Instagram Business accounts. Switch it to a business account in Instagram’s settings and connect it again.

Instagram and Messenger are included in every plan.See pricing

Once they’re connected, your public listings page shows Instagram and Messenger buttons.Listings & matches

Frequently asked questions

About Instagram & Messenger

Can’t find your answer? Write to us and we’ll get back to you.

Contact us
Does it reply to comments publicly?
No. When a comment contains one of your keywords, Realmaker writes to that person by direct message. The comment stays as it is and, if you like, you can also reply publicly yourself.
How do keywords work?
You create up to 20 rules, each with a word and a message. Capitals don’t matter and the comment only has to contain the word: “info” also triggers on “Information”. If a comment matches several rules, the first one in the list applies.
What message does the person who commented receive?
Whatever you write in the rule, up to 1,000 characters. If you leave it empty, they receive your welcome message. When they reply, Realmaker carries on the conversation knowing which post they commented on.
What do I need to connect Instagram and Messenger?
An Instagram Business account for Instagram and a Facebook Page for Messenger. You connect them from Realmaker by signing in to each one, with no code.
Does it work the same as on WhatsApp?
Yes: the same qualification, the same questions and the same lead record. With two differences: options are asked as text, because buttons only exist on WhatsApp, and Realmaker asks for the phone number, which Instagram and Messenger don’t share.
Can I reply myself from Instagram?
Yes. If you write from Instagram, Realmaker stops replying to that contact and your message appears marked as manual. You switch it back on from the conversation whenever you like.
Does it also reply to comments on my Facebook Page?
No. Keyword replies work with Instagram comments. On Messenger, Realmaker handles the private messages your Page receives.
Does it write to people who haven’t commented or messaged?
No. Realmaker only replies to people who message you directly or comment on a post with one of your keywords.

Keep exploring

Don’t leave a single “info” unanswered

Connect Instagram and Messenger, create your first keyword and let Realmaker take care of things while you’re showing properties.

Start free trialRequest information (opens in a new tab)

7 days free · No card needed · Cancel anytime