Smart lead qualification platform
Stop chasing leads.
Start closing.
Realmaker replies in seconds on WhatsApp, Instagram and Messenger, answers your portal enquiries and asks every contact the questions you would ask. You get a complete lead record, ready for your call.
7 days free · No card needed · Cancel anytime
Realmaker interface with sample data.
Works with what you already use
Channels, portals, CRM and calendar. Realmaker connects to the tools you already have.
Customer stories
They reply faster. And they say so.
Agents and agencies already working with Realmaker, in their own words.
Go4 Asturias Inmobiliaria · Customer story
“Realmaker is like someone listened to my thoughts over the past years to help organise my life and work, gaining time for the first, and quality for the second. A miracle!”(translated from Spanish)
“It’s like having 3‑4 people working with me.”
- +38%leads
“The best leads used to come in at 10pm or on Sundays and we’d lose them. With Realmaker AI we handle WhatsApp, Instagram and Messenger 24/7. We’ve captured 38% more leads just by always being available.”(translated from Spanish)
Jean VieiraAgent, ICON - 3xleads
“Before, I had messages scattered across WhatsApp, Instagram and Messenger. Now everything is in one place, qualified and prioritised. I’ve tripled my leads without spending more on advertising.”(translated from Spanish)
Laura FernándezIndependent broker · Inmobiliaria Costa del Sol
Figures as each customer gives them in their testimonial. Quotes translated from Spanish.
What changes
Fewer hours replying. More time to win listings.
Realmaker takes care of the repetitive work so you can spend your day on what adds the most value: winning exclusive listings and closing deals.
- 15 hsaved every week
- 3xmore qualified leads
- 24/7automatic availability
- 3integrated channels (WhatsApp, Instagram and Messenger)
Day to day
Sound familiar?
When more contacts come in than you can handle, opportunities slip away. Here’s what changes when Realmaker replies for you.
Unanswered messages
A WhatsApp at 10.30pm, a direct message on a Sunday, an idealista enquiry while you’re showing a flat.
With Realmaker: Realmaker replies at any hour on WhatsApp, Instagram and Messenger, and answers every portal enquiry.
The same questions, every day
Buying or renting? Which area? What budget? And again with the next one.
With Realmaker: Realmaker asks them for you, one at a time, and never asks again what the contact has already said.
Glued to your phone all day
You check every notification in case it’s a client, even at a viewing or at dinner with your family.
With Realmaker: We only alert you when it matters: a qualified lead, a booked viewing or someone asking to speak to you.
How it works
From “Is it still available?” to a booked viewing
This is how Realmaker handles every contact: it replies, asks what matters, finds the property, books the viewing and hands you the lead record. You decide when to step in.
01 · Replies
A reply in seconds, at any hour
When someone writes on WhatsApp, Instagram or Messenger, Realmaker replies with your welcome message and carries on the conversation. If you’d rather it didn’t look instant, choose how many seconds it waits before replying.
- Understands voice notes and images
- Replies in the contact’s language
- Groups messages sent in a row before replying
- Four personalities, from professional and approachable to witty and easy-going
Emma Clarke
+34 600 000 118
Hi, I saw the villa in Nueva Andalucía. Is it still available?
23:40
Hi! 👋 Thanks for getting in touch. So I can help, could I take your full name?
23:40
Voice note
Transcribed
Emma Clarke. We’re looking for somewhere to move into in the spring.
23:41
02 · Qualifies
The questions you’d ask, in the same order
First it finds out whether they want to buy, sell, rent or let. Then it asks the property type, area and budget, or the price they expect if they’re selling, plus the questions you add for that profile.
- Buyer, seller, tenant and landlord, each with their own path
- Your own questions, open text or multiple choice
- Never asks what it already knows: on WhatsApp it doesn’t ask for the phone number
- On WhatsApp, options appear as buttons and lists
On WhatsApp
Do you need a mortgage?
23:42
7 of 7 answered
Actions
03 · Finds the property
Talks about your listings, not anyone else’s
If the contact asks about a listing, Realmaker finds it in your portfolio by reference, title or link. If they’re not sure which one, it sends your listings page, filtered to what they’re after, so they can tap “I’m interested!”.
- Listings synced from idealista, Fotocasa, Habitaclia, pisos.com and Immobiliare.it, or from Inmovilla
- Never makes up prices or features
- See which listings they opened and which one they tapped “I’m interested!” on
- If nothing fits and the contact agrees, they’re saved as a buyer request
04 · Books the viewing
The viewing in your calendar, without a phone call
When the contact fits a property, Realmaker offers the free slots you’ve opened for it. They choose the day and time on the booking page and the viewing goes into your Google Calendar.
- Only suggests times within your availability
- Takes into account what’s already busy in your Google Calendar
- The contact gets the confirmation in the same chat
- You get a “Visit booked” alert
Property visit booking
Villa with pool in Marbella
Available dates
Available times
Your booking request has been sent.
Actions
05 · Hands you the lead
It alerts you and leaves the lead record ready
When it’s done, Realmaker asks how the contact would like you to get in touch, says goodbye and steps aside. You get the alert and decide: call, share the contact sheet or send it to your CRM in one click.
- Push and email alerts: qualification, viewing booked or someone asking to speak to a person
- Contact sheet as a PDF or image, with your agency’s logo
- A demand email for your CRM and, with Inmovilla, the owner prospect
- If you write, Realmaker stops replying to that contact
Realmakernow
New alert: Visit booked
Emma Clarke · Villa with pool in Nueva Andalucía, Marbella · 22/10/2026, 18:30
Contact sheet
BuyerFirst contact
14/10/2026
Contact name
Emma Clarke
Phone
+34 600 000 118
Qualification level
7 of 7 answered
Shared from Realmaker AI
Product
Smart lead qualification, from first message to CRM
It qualifies, finds the property, books the viewing and sends the lead record to your CRM, on every channel. With the real Realmaker interface.
Inside Realmaker
- 4profiles it recognises: buyer, seller, tenant and landlord
- 3portals whose enquiries become conversations
- 5portals to sync your listings from
- 4personalities for your replies
- 5alert types, by push or email
- 1click to connect your WhatsApp through Meta’s official flow
Channels
Reply wherever they write to you
WhatsApp, Instagram, Messenger and your portal emails, with the same qualification and the same questions. Everything lands in one inbox.
Connect your number in one click through Meta’s official flow and keep using the WhatsApp Business app on your phone. Options appear as buttons and lists, and if you write, Realmaker steps aside.
- Official API
- Same number
- Buttons and lists
- Voice notes
Already arranged
19:06
Great. Do you need a mortgage?
19:06
I’d like to buy
19:05
Nice to meet you, Emma. How can I help?
19:05
Hi, is the villa in Nueva Andalucía still available?
19:05
Sample data
You decide
Realmaker works for you. Never instead of you.
It replies and qualifies, but the conversation is yours whenever you want it. And the Betterplace team is behind it.
Step in whenever you like
If you reply from your WhatsApp Business app or from Instagram, Realmaker stops replying to that contact. You can pause it with a switch, per contact or per channel, and if someone asks to speak to a person, you’re alerted straight away.
How it hands the conversation backI’d rather speak to someone, thanks.
I understand, I’m putting you through to a human agent right now.
I’ll call you in 10 minutes, Daniel.
10:12Manual
By Betterplace
Built by the Betterplace team
Realmaker is developed by Place Analytics, S.L., the company behind Betterplace, which has worked with estate agencies since 2015. Your listings sync using its portal data technology.
by
- Company
- Place Analytics, S.L.
- Based in
- Oviedo, Spain
- Working with agencies since
- 2015
Pricing
Plans based on the messages you handle
Every plan includes the same features; what changes is the volume of messages. Not sure? Write to us and we’ll help you choose.
Professional
RecommendedFor agents and agencies with a steady flow of contacts
- 1 user included
- 5,000 messages/month
Premium
For high-volume agencies
- 1 user included
- Custom message volume
- 24/7 priority support
Included in every plan
- All channels (WhatsApp, Instagram, Messenger)
- Property catalogue
- Advanced alert system
- CRM connection
WhatsApp messages are billed by Meta directly to your WhatsApp Business account.
7 days free · No card needed · Cancel anytime
Frequently asked questions
What we’re often asked
Can’t find your answer? Write to us and we’ll get back to you.
What exactly does Realmaker do?
How is it different from a chatbot?
Which channels and portals does it work with?
Do the replies sound like a robot?
Can it make up prices or features?
Can I step in at any time?
Do I have to change my CRM?
What about data protection?
How do I start the free trial? Do I need a card?
Try it on your next leads
Create your account, connect your channels and let Realmaker answer the next contact who writes to you. An advisor will help you get set up.
7 days free · No card needed · Cancel anytime